Described as a ‘vintage sci-fi fairy-tale infused adventure’, forward-thinking rocker Izakman’s latest LP ‘Cyber Love’ is truly something to behold. With an emphasis on psychedelic literature at its core, frontman/songwriter Itamar Isaak manages to conjure an entire world of his own through sounds that are deftly balanced between melancholy and wonder; we got chatting to the man himself to jump down the rabbit hole…
STM: When was the last time you discovered an artist through word of mouth?
Quite recently, actually! I met a friend at the dog park while taking my dog out, and he told me to watch “Inside” by Bo Burnham. It’s a musical documentary by a comedian who brilliantly combines music with comedy—I have been putting the songs on repeat ever since.
STM: How useful is the tool of ‘word of mouth’ when an artist is just starting their career?
That’s the way my friends and I all started. It starts as something you do with and for your friends, and as time goes by, your community grows and you try to expand.
STM: What were your first ‘tools of promotion’ when you first started in music?
I performed solo at Gagarin Club, an alternative music venue in Tel Aviv I have been closely connected with since they just started. I would warm up bands and join lineups whenever there was an event. In addition, I would help them out in renovating and designing flyers for different occasions. After naming myself Izakman, I started an artist page account and promoted my first single via Facebook like everyone nowadays.
STM: What made you choose the path of music?
Ever since I remember, music has been playing in my head. When I was ten, I studied piano from Miri Singer – a chamber musician. She enjoyed letting me improvise in her lessons, saying I don’t need to study composition since it came out of me naturally. My passion for music grew as I majored in arts in high school and later in animation school in Bezalel Academy for arts and design. Throughout my studies, I obsessively kept writing more and more songs and immediately after graduation created Izakman.
STM: What do you think the industry would look like without streaming platforms like Spotify?
I don’t know, but I assume it would be like before people started streaming; it would be based on album sales, whether physically or digitally.
STM: How would you describe the new album to someone that could not hear, using only images to describe the music?
A vintage sci-fi fairy-tale infused adventure – a galactic voyage that blurs the distinction between reality and imagination, between cyberspace and outer space, between the past present and future. In other words, what The Beatles would have sounded like if they recorded music for Black Mirror.
STM: Do you have a general songwriting process or has it changed over time?
I don’t have a formula. It’s very intuitive. I sometimes start with a melody and sometimes with a sentence. Still, things begin to spark when I discover an image that leads to a narrative that excites me. My musical experience is also very visual.
STM: Do you have any immediate plans for touring of the new material at all?
I plan to contact festivals and producers, collaborate with more artists in shared events and grow a community. I’m still searching, and I hope promoting the new album will help me find the right connections.
STM: How do you think the pandemic has changed our idea of ‘communication’?
I think the term communication is becoming more and more associated with technology. The pandemic and the quarantines only increased our usage of phones and computers for interacting each other.
Cyber Love is available everywhere on 27/01/22
Connect with Izakman down below!